Account Based Marketing
Based On How We Helped Enterprises to Deal With Fortune 500 Companies.
High-level Inbound Marketing & Sales Automation isn’t enough to attract, convert & close big companies as clients. It needs very special and personalized approach, where our Account Based Marketing services comes into the play.
Account Based Marketing Services Overview
At Openthrive, You Are Not Hiring An Agency But, Your Own Plug & Play Account Based Marketing Team.
What is Account Based Marketing:AKA - ABM
Unlike traditional Inbound Marketing, ABM targets individual companies with personalized content and campaigns. It’s a strategy that puts a strong emphasis on quality and relationship-building.
The Strategy:From Imagination to Actuality
Inbound marketing is not enough to convert larger enterprises to come into you sales funnel. It requires very special and personalized approach i.e ABM. They need your back, not just a service, and you have to prove it through establishing relationships.
Our Account Based Marketing service does the same for you as plug and play marketing system. That starts from understanding prospects, creating their accounts, engaging each individual with a very special and personalized message and enterprise level contents.
In a large enterprise, B2B marketing and sales process, there are multi-level decision making processes. We build a marketing & sales machine for you to get it done to convert millions dollar deals.
At Openthrive, we remove all the assumptions and guess work with our modern and engineered inbound marketing strategy, that brings results from its core.
Implementation:The Openthrive Growth Engine
Implementation is not just up and running the website, blog & all the moving parts. It’s the exact matching of strategy and goals through powerful content seeding, growth driven design, magnetic message that connects and smart goals with completely measurable insights.
In short, while we do all from the core of Openthrive inbound marketing services, you get freedom to build a better product.
The Together Team:You & Us
A group of right people makes the difference. The Openthrive growth engine is equipped with people with passion of inbound marketing. Apart from this, we work with your existing team together as a family, for the same purpose i.e your business.
This is The Most Important Question That We Expect From You Today. Yes, We Are Another Marketing Agency. But Here Are 3 Core Reasons That make Openthrive Completely Unique In Marketing Service Space.
You Get A Complete Team Access & Save More Than 60% On Marketing Budget. We Hire Only Experts & Full-time Employees For Your Projects. No Freelancer, Never Outsourcing & Interns or White label.
Our Approach is Little Unique. You & your company shared a single TaskBoard With Our growth oriented Marketing professionals. See What's going on Real Time. You can See & Speak Your Mind Anytime.
Our Goal is connecting a people & your company So that, they change their relationship as your customer. For this, we give you a transparent system to see where is the loophole.
What We Do For You?
What We do, deliver and perform one time as well as on ongoing basis, to maximise your ROI and Business growth through Account Based Marketing.
Our ABM Service Process
Simple process that we follow to start and launch a successful Account Based Marketing Service.
As soon as we discover each other, you will be contacted by our team to schedule a meeting before we will start the project. In the meeting, we will:
- Understand your product and targeting accounts.
- Outline your objectives of ABM.
- Discuss project starting time
- Decide the marketing budget and existing resources
- You ideal Customer Profile (Evaluation)
- Send service contract to be signed before the next step
Right after we agree, Openthrive team will accelerate the process to setup the Account Based Marketing system, including setup, integration, design, content, Ideal Customer Profile and all essential parts of ABM system, within 21-60 days. It depends on the size of your company currently.
- Building Your ABM Strategy – Right strategy is critical for aligning your team and setting your company up for long-term success. This step involves your defined goals, ICP, and messaging, as well as the first campaign.
- Implementation For ROI – Once the plan will be ready, we identify and implement activities for quick wins along with a long term strategy that often leads to measurable marketing improvement within the first 60-90 days. At Openthrive, our first priority would be to make your first ROI to pay your marketing expenses (including our fee) itself as soon as possible, mostly within 120 days.
- A Fully Dedicated Team – If you already have one, we will educate them through a series of workshops and trainings aimed at establishing the fundamentals of account based marketing. In case you don’t have the team, we will help you build one or we can do everything for you with our plug and play dedicated team that will work for your project only.
- ABM Collateral – If you want to seed content by yourself, we will coordinate with your team every 60th day to guide them to create and publish high quality content to make sure you are on the right track to get most results from account based marketing. If you are not sure about your own team, we will do it for you with additional charge.
We will sit together every month to see how your ABM machine has been performing with us, each and every aspect will be analysed with wins and mistakes. But, after each 90 days, we will recycle everything from scratch to improve what’s not working.
- Restructuring Strategy – We will analyse the past 90 days strategies, implementations and activities. Based on outcomes, we will re-imagine the ABM, if required.
- Fresh New Lead Campaign – Every 90 days, we will launch a fresh new campaign to convert existing accounts and bring even more accounts into our hold.
- Measuring the Success – ABM is a long term process. It requires certain time to yield the expectations from the day you take an action. So, we will measure the overall growth and success every quarter to boost the process further.
- Continuous Improvement – We will analyse and create a roadmap of continuous improvements for the next quarter.
Ready To Start Your Growth Journey?
Want to Transform Your Marketing & Growth From Strategy to The Next Level? We Are Here To Help You. Request A Free Consultation To Find Out How We Can Help You Grow Your Business.
It’s Free Until You Are Ready To Start The Project With Us. No String Attached!