Inbound Marketing Services
Get Results at 62% Less Marketing Budget.
About Openthrive Inbound Marketing Services
The Strategy: From Imagination to Actuality
Inbound marketing is not just playing with fancy tools, it is actually derived by a growth oriented content strategy.
Our inbound marketing service starts with understanding prospects, their problems, solutions and their buying habits. Moreover, starting with a plan is just not enough, it requires powerful content that would attract people to solve problems, match-making the marketing message that drives prospects into your sales pipeline through a human connection.
At Openthrive, we remove all the assumptions and guess work with our modern and engineered inbound marketing strategy, that brings results from its core.
Implementation: The Openthrive Growth Engine
Implementation is not just up and running the website, blog & all the moving parts. It’s the exact matching of strategy and goals. Through a powerful content seeding, growth driven design, magnetic message that connects and smart goals with completely measurable insights.
In short, while we do all from the core of Openthrive inbound marketing services, you get freedom to build a better product.
The Together Team: You & Us
A group of right people makes the difference. The Openthrive growth engine is equipped with people with passion of inbound marketing. Apart from this, we work with your existing team together as a family, for the same purpose i.e your business.
What Will We do For You?
Inbound Setup – From Scratch to The Complete Marketing Machine
After strategy and plan, we will sit together to setup all the essential tools and triggers of inbound marketing system. From website CRO to setting up CTAs, connecting landing pages, forms and required integrations will be covered along the process.
Website CRO – Making Fit For Inbound Marketing
Just any website is not fit for inbound marketing. It requires not only a beautiful design, but also a powerful message to make a human connection with every stranger to become your lead. We get it done within our inbound marketing service.
Website Traffic – We Maximise Your Reach
Inbound is all about customer centric approach that attracts strangers to make human connections. Here at Openthrive, we’ll help you maximize your reach through blogging, search engine optimization, social media, and more.
Social Media Marketing – Boosting Branding & Reach
As in inbound marketing, the company should build a connection first, hence, we will help you leverage your social presence to build your brand and make connections with your potential customers.
SEO – Get Found Before Competitor
SEO builds a solid foundation to acquire continuous organic leads who are actually willing to buy from you. In our service, we perform strong SEO activities that rank your website for sure in a stipulated time.
Blogging – Building Your Own Niche Community
Blogging is all about building a strong relationship with people looking for solutions to their problems solved by your product. Here at Openthrive, we will help you develop your own niche blog from scratch.
Ads & Promotion – Adwords & Facebook Ads
Technically, organic growth takes certain time anything between 90-180 days. In fact, if you can’t wait, inbound is not for you. Moreover, if you want to get more leads apart from the ones coming on its own through inbound, we are here to manage everything to run your paid campaigns across all channels.
Increase Leads – Yes! This is The First Step Actually
Inbound marketing is all about growing the business in the most efficient way. We will create a robust conversion funnel to generate leads everyday. Moreover, using growth driven design and conversation rate optimization, we will maximize even more.
Create Content – Each and Every Word Inbound Will Need
Content is the blood of Inbound marketing system. In fact, its concept is based on content. We will plan, write and distribute the content to educate your buyer persona to become a high quality lead. It includes, eBooks, blog posts, landing pages, white paper, website pages, infographics, checklists, webinars, reports, videos, and all other that suits your audience.
Acquire New Customers – Each and Every Words Inbound Will Need
Using the conversion optimization, a robust marketing automation and full funnel sales automation, we will be primarily focusing on acquiring more and more people who are actually your customers. We will identify MQLs & SQLs to direct them in proper funnel for nurturing them to become qualified buyers.
Maximise Your Investment – Will Get Most Out of What You Invest.
Without ROI, Inbound marketing is just like flight without a fixed landing destination, it will crash after sometime for sure. Whatever you invest in the inbound marketing software or our fee, here we are for the best possible return of investment that your Inbound system can yield.
Customer Delight – Let Them Become Your Promoter.
Potentially, a customer can bring more qualified leads than any marketing system. We will help your customers to become loyal evangelists of your brand through suitable customer delighting techniques, that include surveys, referral programs, net promoter score tracking, and much more.
Performance Analysis – Understanding Your Marketing Performance
Everything we will do and build will be in front of your eyes with a complete transparent mechanism. Together, we will figure out what works or doesn’t. We’ll track and analyse your most important KPIs and metrics to understand where your marketing stands and where it needs improvement.
Our Inbound Marketing Service Process
Simple process that we follow to start and launch a successful Inbound Marketing Service.
As soon as we discover each other, you will be contacted by our team to schedule a meeting before we will start the project. In the meeting, we will:
- Understand your product and targeting audience.
- Outline your objectives of marketing
- Set goals so you can see the potential future of your business
- Discuss project starting time
- Decide the marketing budget and existing resources
- Send service contract to be signed before the next step
Right after we agree, Openthrive team will accelerate the process to setup the inbound system, including design, CRO, content, first lead magnet and all essential parts of inbound system, within 21-60 days. It depends on the size of your company currently.
- Building Your Inbound Marketing Strategy – Right strategy is critical for aligning your team and setting your company up for long-term success. This step involves your defined goals, personas, and messaging, as well as defined plans for your website, content, promotion, lead generation, and more.
- Implementation For ROI – Once the plan will be ready, we identify and implement activities for quick wins along with a long term strategy that often lead to measurable marketing improvement within the first 60-90 days. At Openthrive, our first priority would be to make your first ROI to pay your marketing expenses (including our fee) itself as soon as possible, mostly within 60 days.
- A Fully Dedicated Team – If you already have one, we will educate them through a series of workshops and trainings aimed at establishing the fundamentals of inbound marketing, setting clear expectations, and ensuring you’re ready to successfully launch and lead a culture that will transform your business results. In case if you don’t have the team, we will help you build one or we can do everything for you with our plug and play dedicated team that will work for your project only.
- Inbound Marketing Collateral – If you want to seed content by yourself, we will coordinate with your team every 60th day to guide them to create and publish high quality content to make sure you are on the right track to get most results from Inbound marketing. Apart from this, we handle everything and you just need to focus on your product.
We will sit together every month to see how your inbound marketing is performing with us, each and every aspect will be analysed with wins and mistakes. But, after each 90 days, we will recycle everything from scratch to improve what’s not working.
- Restructuring Strategy – We will analyse the past 90 days strategies, implementations and activities. Based on outcomes, we will re-imagine the inbound if required.
- Fresh New Lead Magnet – Every 90 days, we will provide you new lead magnet to attract even more leads.
- Measuring the Success – Inbound is a long term process, it requires certain time to yield the expectations from the day you take an action. So, we will measure the overall growth and success every quarter to boost the process further.
- Continuous Improvement – We will analyse and create a roadmap of continuous improvement for the next quarter.
Our Inbound Marketing Service Pricing
In short, it depends on your product, niche, company size and, of course, your maximum budget. Normally, it costs a little more in the beginning but inbound marketing is 62% cheaper than normal marketing approaches.
Inbound marketing cost has two aspects:
- Marketing Software – That You Need to Pay by Yourself. e.g HubSpot (Or other in your budget)
- Inbound Marketing Services Cost – That we provide including setup & running.
Software & system will cost you anything between $200/month to $2400/month depending on your business size.
A Good Inbound marketing cost generally starts from $1000/month. It depends on the quality and range of services you get.
Inbound marketing cost at Openthrive, depends on the size of your business and the goal you want to achieve every year in terms of customer acquisition and revenue. Honestly, we don’t know how much your project is going to cost for our services, until knowing your goal and expectations of service.
Get in touch with us for our pricing plans.
Interested in Openthrive’s Inbound Marketing services? Just chat with us to know how we can help you and our pricing plans.