Blogging means building your own loyal audience, who can take actions as you want. For example, if you are selling cake, you can convince your blog visitors to buy your cake i.e, become paying customers. If you want to make money from your blog, you can convince these visitors to take an actions on your ads or affiliate links. In short blogging is just making an army of fan who take actions as you want.
Now, the biggest challenge is how they will find you to become your fan. There are so many ways that can let your blog get discovered. From SEO to SMM, SEM, guest blogging, community posting, and outreach etc.
In spite of so many options, I think Search engines would be on the top of your list. Right? If you are looking for how you can leverage SEO to grow your blog, this post is just for you.
Today, in this post I will be talking about some unique SEO techniques that I have used to grow three startup blogs from zero to 30K unique hit per month within 6 months.
Why SEO is Important?
Google says, there are millions of people searching billions of queries on google alone. What do you think, if you can take advantage of only small fraction of this big event? Do you think how to use this huge opportunity? If so, you have to use search engine optimization technique.
Basically people search on Google only for either entertainment or knowledge (information). If you have solutions, you have to tell Google for the recommendation of your content on their top results. So, SEO is the best way to encourage Google to index your website on top positions. Thus, Search engine optimization is the technique to build an opportunity of high traffic to your online platform.
How to do SEO?
I think there is not a perfect answer of this question. The best way is: create contents both for people and search engine as well. Search engine like Google is changing continuously again and again, but the quality of content will be first priority of any changes. So, only the best way is create useful contents that people want to read. Come up with your own views on every single topics, create a long and interesting contents. Make a search engine friendly blog, use SEO tools that Google loves and avoid techniques that Google hates.
I am not an expert SEO guru yet, but I have been doing some decent seo practices for a long time that I wanted to share with you. I have used these techniques to get a big attractions from Google to get thousands traffics on this few months older website. I will not take your time anymore, Let’s start.
Modern and The Best SEO Practices.
1. Content is The Ruler.
SEO is done only for contents, without any content it will never works. In case you are smart enough to play false, your website may be deleted from Google index. So, quality contents come before playing with search engine optimization. Create as much as relevant contents that you audience want to read. Content was king, is still a ruler and will be most important for any type of SEO.
2. Create Clickable Titles.
I was very confused about writing tile. Most of the time I had tile without keyword but I was using keyword title only. Soon after few research and A/B testing I could realize clickable elements in title is more important than keyword rich title. If you got combination of keyword and clickable elements, that is the best for you. Otherwise, clickable element rich title is more performer even if it appears on lowers rank in Google search.
3. Keyword is important but not everything.
Keyword is said to be the game player of SEO and I can bet you 99.99% of webmatsers suggest keyword formula. I am not a kind of different, but I never thing its importance is until and unless natural flow of your content is not effected. People usually stuffs lots of keyword that makes their content little bit boring. Never compromise with readers satisfaction, remember attracting more and more readers is your first goal. So, never let a single irritated by your content. Write keyword rich contents just less than its saturation level, otherwise its not important as you think.
4. Use Back linking Wisely.
Bak linking was one of the most important ranking factors in SEO. For best SEO practices all smart webmaster had used this technique to be ranked on the top on search page. But, due to a huge spamming and black hat SEO activities, Google is not preferring it now like in past years. Although, backlinking factor is not a power of SEO, but a quality backlinking specially from content area still plays important role in search engine optimization. So, Play with it pretty much wisely.
5. Consider Long Tail keywords.
According to a research Google found that, there are hundreds thousands of new long tail keyword is search by people every month that was never searched. Who know those keywords exactly? I think not even Google! By the if you write your contents just in natural way to educated your readers, try to use some long tail keywords if you can. Is seems to be difficult, but one or two long keyword is not a tough job if you write 1000+ word articles.
6. Synonym is Better Than Keyword Stuffing.
Yesterday I was looking on Google Webmaster search queries data. I was wonder, I have been getting 45 times more impressions on synonym words, that I had used instead of main keywords. Although I am getting fewer clicks because this blog is new. By the way, if I am getting impressions, I will also get clicks once I would write more quality contents to support those impressions.
If you care about keywords more, then you can use this technique to avoid keyword stuffing. By the keyword stuffing is a spamming activity: To know more you should watch this video: Does Google take action on sites that do keyword stuffing?
7. Take Advantages of Social Signals.
Many the people do not believe that, social signals from social media affects SEO. I don’t think it’s not affecting, if don’t what is problem if you will use it as a traffic source. If affects, you will get SEO advantages and if not you will extra traffic. Still not sure whether you should use it for search engine optimization? Don’t forget to read : How Social Media Affects SEO
8. Write Longer and Detail Post.
I did not remember exactly when, but I was reading a post on Neil Patel’s blog QuickSprout: How Long Should Each Blog Post Be? A Data Driven Answer. I was pretty much impressed by this article, that why I always write 1000+ words in my each and every blog post. Result is far more than my expectations. If you want to get an special attention from Google or other search engine, you should create a detail and longer article.
9. Measure The SEO Competition.
Do you think competitors are very smart, if not, you should be doing now. I get lots of inspirations to write blog posts, they always guide me what should I not do. So, always keep your one eye on competitors move, use their blogging mistakes as a challenge for you. Take advantages of measured data to improve search engine optimization of your own blog.
10. Use Google analytics/webmaster data.
I can bet, only few bloggers know that, what they can do with data driven by Google analytics or Webmaster tool. As these services are absolutely free, almost every bloggers use these. I use data to write more posts on the best performing keywords and phrases. It also discovers tons of blog post ideas for me. So, I would like to suggest you, use these valuable data to take your blog to the next level. This will improve your SEO too, as you will be supporting Google to get more and more contents for the same impressions.
SEO is not just about making a SEO friendly blog, its actually writing each and every content under a quality guidelines. Moreover, content is the key of search engine optimization. So, write more and more contents, share what your readers want to read. use these techniques to leverage the SEO potential of your blog. Finally, there is no any magical SEO practices that will rank your blog overnight. Its a long term practice, take your time, become a streamline blogger to be ranked well. Are you still reading, what was your favourite part of this post?