B2B Marketing Strategy And Engagement Services
Everybody knows B2B marketing is making decision makers say yes. But the Openthrive team will get this done from strategy, content, and campaigns to drive sales pipeline and revenue growth at scale.
What We Deliver
B2B Marketing To Drive Sales Pipeline
We are a 100% B2B marketing agency that understands B2B marketing is beyond spray & pray. We transform your marketing into omnichannel engagement to multiply sales conversations from all possible methods & directions.
What You Can Expect
Sales-Driven B2B Marketing Solutions
In B2B, marketing is building rapport and relationships before, during & after the actual sales conversation starts. Openthrive’s B2B marketing solutions catalyze your sales team to close deals faster & perform beyond the revenue goals.
No More Crazy Long Sales Cycle
All we know in B2B, the sales process is very long, and sometimes it takes forever to close. Openthrive solves this with a powerful B2B marketing solution to drive your sales meeting for prospects like now or never.
Sales Pipeline Generation At Scale
No matter how big is your deal size, the number is always important. We help you build a robust prospecting mechanism to fill and accelerate the sales pipeline at scale.
Go Beyond Revenue Growth
Sales-driven revenue growth is a price war, anytime a fair competition can beat you. But Openthrie's marketing-driven growth makes customers loyal, hence a market share that no one can snatch away from you.
See Our Work & Delivery.
How We Bring Results
Risk Free & Progressive Approach
We understand your concern about the risk of investing resources in something new. So, to keep things simple we begin with a pilot plan.
30 days complete GTM strategy & plan with small-scale implementation without touching the current workflow.
Total GTM implementation with B2B complex marketing strategies & website. While The pilot project keeps running.
Ongoing marketing strategy & action to grab the market share! Dynamic Marketing team complimenting your marketing department.
Drive Revenue Growth At Scale!
Let’s discuss how we can help you transform your B2B marketing into an omnichannel engagement including digital and integrated offline marketing.
Engagement including digital and integrated offline marketing.
FAQs For B2B Marketing Agency
We have been in the B2B marketing business for a decade now. Over the years, we have served a number of B2B clients from different industries. Our past clients have successfully achieved higher conversions, increased customer engagement, better brand loyalty, increased revenues and a greater market share. For more information, please visit our case study section.
There is no fixed timelines to achieve the results. The timeline for seeing results from B2B marketing campaigns varies depending on the goals, channels, strategies used and the industry in which the business operates. In general, it can take several months to see significant results from SEO and content marketing, while online ads and social media marketing can produce results more quickly.
B2C and B2B marketing aims at solving different set of problems for different set of audiences. Hence, differences approaches need to be adopted in terms of the strategy, implementation, content and channels.
B2C marketing aims at having transactional relationships. In other words, it aims at bringing maximum traffic to your website in order to generate sales as quickly as possible. For that reason, it focusses more on the customer experience. But personalised interactions are not possible in B2C marketing as efficiency is the key here.
B2B marketing on the other hand aims at building personal relationships. Its main focus is to provide the users with maximum information around the services offered so that the users can ultimately take well-informed decisions. That’s why B2B buying process is quite long and focusses on nurturing the leads and building long term relationships.
In B2C marketing, the content needs to emotionally connect with the customer so as to drive sales quickly. Therefore, the content needs to be visually appealing, catchy and highly engaging. Therefore, more emphasis needs to be placed on social media marketing and other outbound channels.
In B2B marketing, the content needs to empower and educate all the people involved in decision making. The content, therefore, needs to be more information-heavy, and need not be very attractive. Personalised channels like webinars, email marketing, white papers, etc are used mostly by B2B marketers.
B2B digital marketing solutions are very important as the B2B products are mostly quite complex and, the audience is very specific. Therefore, it is very important that the decision makers understand the features being offered and the benefits that make it unique. The B2B marketing content needs to be very informative and persuasive at the same time.
The business professionals who make decisions on behalf of the target companies have become quite tech savvy. B2B marketers also need to be very innovative while targeting them. Businesses need to adapt highly targeted marketing strategies in order to increase the customer lifetime value and brand loyalty.