{"id":823,"date":"2023-03-14T20:28:24","date_gmt":"2023-03-14T20:28:24","guid":{"rendered":"https:\/\/openthrive.com\/?post_type=case-studies&#038;p=823"},"modified":"2024-04-09T06:34:39","modified_gmt":"2024-04-09T06:34:39","slug":"finaxar","status":"publish","type":"case-studies","link":"https:\/\/openthrive.com\/case-studies\/finaxar\/","title":{"rendered":"Business Financing Fintech"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"823\" class=\"elementor elementor-823\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cd1072 e-flex e-con-boxed e-con e-parent\" data-id=\"9cd1072\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d211cb elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3d211cb\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/openthrive.com\/wp-content\/uploads\/elementor\/css\/custom-widget-icon-list.min.css?ver=1702997349\">\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/case-studies\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-left\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">All Case Studies<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a817d9 elementor-widget elementor-widget-heading\" data-id=\"62a817d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Business Financing Fintech<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-440c32eb e-flex e-con-boxed e-con e-child\" data-id=\"440c32eb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ca8aefa e-con-full e-flex e-con e-child\" data-id=\"5ca8aefa\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61c9ca50 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"61c9ca50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">B2B Marketing of a financing platform for small businesses in Asia, leading to high engagement and retention\n<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71650263 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"71650263\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Industry -<\/b> FinTech<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>HQ -<\/b> Singapore.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Established In -<\/b> 2016<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3c4b8c elementor-widget elementor-widget-heading\" data-id=\"2c3c4b8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Solutions<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bbf9df3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4bbf9df3\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">B2B Marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Website Management<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16b586ee e-con-full e-flex e-con e-child\" data-id=\"16b586ee\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4558442e elementor-widget elementor-widget-image\" data-id=\"4558442e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/finaxar-1024x576.png\" class=\"attachment-large size-large wp-image-1376\" alt=\"Fintech\" srcset=\"https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/finaxar-1024x576.png 1024w, https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/finaxar-300x169.png 300w, https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/finaxar-768x432.png 768w, https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/finaxar.png 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f05ebd e-flex e-con-boxed e-con e-parent\" data-id=\"3f05ebd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-731463f e-flex e-con-boxed e-con e-child\" data-id=\"731463f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a2d8fc3 elementor-widget elementor-widget-heading\" data-id=\"3a2d8fc3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overview & Challenges<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b19c6 elementor-widget elementor-widget-text-editor\" data-id=\"f6b19c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>This being a FinTech platform has the tedious task of getting traditional businesses to come online and access their financing services.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3e2dae elementor-widget elementor-widget-text-editor\" data-id=\"4e3e2dae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is a business financing solution for small businesses in South-East Asian countries like Singapore, Hong Kong, Vietnam and Malaysia. This is a FinTech company where business owners can login on their dashboard and apply for the required funds to expand to new places, hire more staff, buy more equipment and inventory, etc. It removes every hassle of traditional bank loans and makes way for a completely digital solution.<\/p><p>However, due to the type of audience they work with, a huge part of their business was happening offline. Getting those people to engage online is a tough task, and taking any actions online is even tougher. They really needed to be made aware of and comfortable with online financing systems. Hence, a huge gap existed &#8211;<\/p><ul><li>No authoritative content available on the website<\/li><li>Low Search volume of main keywords<\/li><li>No marketing and sales engagement on their newly designed website<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b54b70 e-flex e-con-boxed e-con e-parent\" data-id=\"2b54b70\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-439e0812 e-flex e-con-boxed e-con e-child\" data-id=\"439e0812\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-201b72be elementor-widget elementor-widget-heading\" data-id=\"201b72be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our Solution - The Strategy & Work<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19394d15 elementor-widget elementor-widget-text-editor\" data-id=\"19394d15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>They got their website redesigned and developed shortly before starting to work with us for their B2B marketing, and complete MarTech management, including their B2B website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5521b0bb elementor-widget elementor-widget-text-editor\" data-id=\"5521b0bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Although the company was established a few years ago, the marketing arena was almost a blank slate when we started. Some major highlights of the carefully planned engagement system for the fintech are:<\/p><ul><li>Defined their buyer persona in detail, involving their top management<\/li><li>Resolved all the technical SEO glitches in their new website<\/li><li>Developed 100+ landing pages on HubSpot for their targeted campaigns<\/li><li>Built content strategy, including activities like content audit, keyword research and strategy, content clusters, quarterly content calendars with a hint of personal branding strategy for founders<\/li><li>Activated content marketing for channels like website, blog, social media and emails<\/li><li>Strategy for various lead magnets<\/li><li>Regular email newsletters were launched<\/li><li>Marketing plan for seasonal events and industry conferences<\/li><li>Marketing automation on HubSpot<\/li><li>Email nurture for post-sale engagement<\/li><li>Advanced methods of integration to keep up with the audience&#8217;s needs and the latest trends<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fd32ae5 e-flex e-con-boxed e-con e-parent\" data-id=\"5fd32ae5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-20a65880 e-flex e-con-boxed e-con e-child\" data-id=\"20a65880\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-234781a9 elementor-widget elementor-widget-heading\" data-id=\"234781a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Outcomes & Results<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e87cce elementor-widget elementor-widget-text-editor\" data-id=\"22e87cce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This fintech has an active B2B marketing system in place that thrives on good engagement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b9ae03 elementor-widget elementor-widget-text-editor\" data-id=\"23b9ae03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Within 9 months of working together, we were able to hand over a well-structured system to their team to follow. Also, they saw an increase in the website footfall, and website engagement of their customers, thereby leading to increased retention of their existing platform users.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-684b1919 e-flex e-con-boxed e-con e-parent\" data-id=\"684b1919\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c02b1ba e-flex e-con-boxed e-con e-child\" data-id=\"2c02b1ba\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36acd341 elementor-widget elementor-widget-heading\" data-id=\"36acd341\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-650eaa69 elementor-widget elementor-widget-text-editor\" data-id=\"650eaa69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Usually, B2B companies get their website wrong by approaching it with a B2C mindset.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c866194 elementor-widget elementor-widget-text-editor\" data-id=\"2c866194\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And that\u2019s why no marketing or sales activities see any contribution from the website. Their team got a new website with basic website pages done but later Openthrive had to expand the website in the B2B direction. All the resources and automation were built considering the various unique stages of buying journey they had for their FinTech platform.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20382c35 e-flex e-con-boxed e-con e-parent\" data-id=\"20382c35\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-42a3d5b e-con-full e-flex e-con e-child\" data-id=\"42a3d5b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3df993e6 elementor-widget elementor-widget-heading\" data-id=\"3df993e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Would Love the Same For Your Business?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d3be4d elementor-widget elementor-widget-text-editor\" data-id=\"67d3be4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We convert your old website &amp; B2B marketing strategies into a sales-driven omnichannel engagement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d028822 e-flex e-con-boxed e-con e-child\" data-id=\"2d028822\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f456fc4 elementor-widget elementor-widget-heading\" data-id=\"7f456fc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Website<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4195b060 elementor-widget elementor-widget-heading\" data-id=\"4195b060\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marketing<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5df25eaa elementor-widget elementor-widget-heading\" data-id=\"5df25eaa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Commerce<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a602532 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"1a602532\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Book A Meeting<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2326a61f e-con-full e-flex e-con e-child\" data-id=\"2326a61f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d308600 elementor-widget elementor-widget-image\" data-id=\"7d308600\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"700\" src=\"https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/Openthrive-Agency-Solutions.png\" class=\"attachment-large size-large wp-image-492\" alt=\"Openthrive Agency Solutions\" srcset=\"https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/Openthrive-Agency-Solutions.png 600w, https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/Openthrive-Agency-Solutions-257x300.png 257w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcfdf34 e-flex e-con-boxed e-con e-parent\" data-id=\"fcfdf34\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4180f41 e-flex e-con-boxed e-con e-child\" data-id=\"4180f41\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4eceed elementor-widget elementor-widget-heading\" data-id=\"d4eceed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Explore Further<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50ddfd8 elementor-widget elementor-widget-heading\" data-id=\"50ddfd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More Case Studies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18bda13 e-flex e-con-boxed e-con e-child\" data-id=\"18bda13\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45c6301 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"45c6301\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;703&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/openthrive.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-loop-builder.min.css\">\t\t<div class=\"elementor-loop-container elementor-grid\">\n\t\t<style id=\"loop-703\">.elementor-703 .elementor-element.elementor-element-c611d34{--display:flex;--align-items:flex-start;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--background-transition:0.3s;border-style:solid;--border-style:solid;border-width:1px 1px 1px 1px;--border-block-start-width:1px;--border-inline-end-width:1px;--border-block-end-width:1px;--border-inline-start-width:1px;border-color:var( --e-global-color-blocksy_palette_7 );--border-color:var( --e-global-color-blocksy_palette_7 );--padding-block-start:20px;--padding-block-end:20px;--padding-inline-start:20px;--padding-inline-end:20px;}.elementor-703 .elementor-element.elementor-element-c611d34:not(.elementor-motion-effects-element-type-background), .elementor-703 .elementor-element.elementor-element-c611d34 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( 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.elementor-button:hover, .elementor-703 .elementor-element.elementor-element-8355fd4 .elementor-button:focus{color:var( --e-global-color-blocksy_palette_2 );}.elementor-703 .elementor-element.elementor-element-8355fd4 .elementor-button:hover svg, .elementor-703 .elementor-element.elementor-element-8355fd4 .elementor-button:focus svg{fill:var( --e-global-color-blocksy_palette_2 );}.elementor-703 .elementor-element.elementor-element-8355fd4 > .elementor-widget-container{border-style:dashed;border-width:0px 0px 1px 0px;border-color:var( --e-global-color-blocksy_palette_5 );}.elementor-703 .elementor-element.elementor-element-8355fd4:hover .elementor-widget-container{border-style:dashed;border-color:var( --e-global-color-blocksy_palette_2 );}@media(max-width:1024px){.elementor-703 .elementor-element.elementor-element-2ee6b1a .elementor-widget-container{font-size:var( --e-global-typography-secondary-font-size );}}@media(max-width:767px){.elementor-703 .elementor-element.elementor-element-2ee6b1a .elementor-widget-container{font-size:var( --e-global-typography-secondary-font-size );}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"703\" class=\"elementor elementor-703 e-loop-item e-loop-item-686 post-686 case-studies type-case-studies status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c611d34 e-flex e-con-boxed e-con e-parent\" data-id=\"c611d34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df30685 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"df30685\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/openthrive.com\/case-studies\/printrove\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/Case-Study-Printrove-Featured-Image.png\" class=\"attachment-large size-large wp-image-684\" alt=\"\" srcset=\"https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/Case-Study-Printrove-Featured-Image.png 800w, https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/Case-Study-Printrove-Featured-Image-300x169.png 300w, https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/Case-Study-Printrove-Featured-Image-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56f98be elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"56f98be\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/openthrive.com\/case-studies\/printrove\/\">Printrove<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee6b1a elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2ee6b1a\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\tStreamlined their B2B marketing and website - 100% organic results, faster conversions, and a growing graph of leads at 0$\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8355fd4 elementor-widget elementor-widget-button\" data-id=\"8355fd4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/openthrive.com\/case-studies\/printrove\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Full Case Study<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"703\" class=\"elementor elementor-703 e-loop-item e-loop-item-690 post-690 case-studies type-case-studies status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c611d34 e-flex e-con-boxed e-con e-parent\" data-id=\"c611d34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df30685 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"df30685\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/openthrive.com\/case-studies\/raysecur\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/Case-Study-RaySecur-Featured-Image.png\" class=\"attachment-large size-large wp-image-691\" alt=\"\" srcset=\"https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/Case-Study-RaySecur-Featured-Image.png 800w, https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/Case-Study-RaySecur-Featured-Image-300x169.png 300w, https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/Case-Study-RaySecur-Featured-Image-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56f98be elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"56f98be\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/openthrive.com\/case-studies\/raysecur\/\">RaySecur<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee6b1a elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2ee6b1a\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\tSouth-facing business graphs turn North when B2B Marketing (ABM-focused) setup is in place, automation is the backbone, and the sales-enabled\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8355fd4 elementor-widget elementor-widget-button\" data-id=\"8355fd4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/openthrive.com\/case-studies\/raysecur\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Full Case Study<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"703\" class=\"elementor elementor-703 e-loop-item e-loop-item-693 post-693 case-studies type-case-studies status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c611d34 e-flex e-con-boxed e-con e-parent\" data-id=\"c611d34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df30685 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"df30685\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/openthrive.com\/case-studies\/repair-pricer\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/Case-Study-Repair-Pricer-Featured-Image.png\" class=\"attachment-large size-large wp-image-695\" alt=\"\" srcset=\"https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/Case-Study-Repair-Pricer-Featured-Image.png 800w, https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/Case-Study-Repair-Pricer-Featured-Image-300x169.png 300w, https:\/\/openthrive.com\/wp-content\/uploads\/2023\/03\/Case-Study-Repair-Pricer-Featured-Image-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56f98be elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"56f98be\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/openthrive.com\/case-studies\/repair-pricer\/\">Repair Pricer<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee6b1a elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2ee6b1a\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\tThis Real Estate SaaS company had the coolest product in the industry but saw a slow growth rate. A combination\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8355fd4 elementor-widget elementor-widget-button\" data-id=\"8355fd4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/openthrive.com\/case-studies\/repair-pricer\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Full Case Study<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>B2B Marketing of a financing platform for small businesses in Asia, leading to high engagement and retention<\/p>\n","protected":false},"featured_media":1384,"template":"elementor_header_footer","blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/openthrive.com\/wp-json\/wp\/v2\/case-studies\/823"}],"collection":[{"href":"https:\/\/openthrive.com\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/openthrive.com\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":5,"href":"https:\/\/openthrive.com\/wp-json\/wp\/v2\/case-studies\/823\/revisions"}],"predecessor-version":[{"id":1381,"href":"https:\/\/openthrive.com\/wp-json\/wp\/v2\/case-studies\/823\/revisions\/1381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/openthrive.com\/wp-json\/wp\/v2\/media\/1384"}],"wp:attachment":[{"href":"https:\/\/openthrive.com\/wp-json\/wp\/v2\/media?parent=823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}