{"id":1294,"date":"2023-11-02T09:14:43","date_gmt":"2023-11-02T09:14:43","guid":{"rendered":"https:\/\/openthrive.com\/?p=1294"},"modified":"2023-11-27T19:41:46","modified_gmt":"2023-11-27T19:41:46","slug":"3-b2b-saas-metrics-for-revenue-growth","status":"publish","type":"post","link":"https:\/\/openthrive.com\/insider\/3-b2b-saas-metrics-for-revenue-growth\/","title":{"rendered":"Master These 3 B2B SaaS Metrics For Revenue Growth"},"content":{"rendered":"\n
As someone who is leading a B2B SaaS company with a great product, what keeps you up at night? What\u2019s the trouble?<\/p>\n\n\n\n
I\u2019ve been working with B2B SaaS companies for the major part of my life at Openthrive, and one thing is clear \u2014- there are a lot of myths and confusions in the industry that hold companies back from growing faster. There could be 50+ performance indicators that you can track. But what matters the most are only and only three of those that I\u2019ll discuss with you in this short piece.<\/p>\n\n\n\n
All your brand-building, marketing, sales, and support must be built around these 3 B2B SaaS metrics.<\/p>\n\n\n\n
Before getting into the mud, let me lay out the simple context of customer lifecycle management.<\/p>\n\n\n\n
A customer comes into existence for your business way before it becomes a customer. You\u2019re a SaaS leader, and I am 101% sure that you already know about the lifecycle this customer would go through with your product. So let\u2019s focus only on the $$$$$ that you give away or make during the lifecycle of this customer.<\/p>\n\n\n\n
Money spent \u2014 on all the branding and reputational activities<\/p>\n\n\n\n
Money spent \u2014- on marketing on omnichannel<\/p>\n\n\n\n
Money spent \u2014- on hiring SDRs for outbound<\/p>\n\n\n\n
Money spent \u2014- on hiring a marketing agency for all activities (or an in-house marketing team)<\/p>\n\n\n\n
Money spent \u2014- on paid campaigns on Google, LinkedIn, YouTube etc<\/p>\n\n\n\n
Money spent \u2014- on finally acquiring the customer AND onboarding them on your platform<\/p>\n\n\n\n
Money made \u2014- from the subscription that the customer is paying for<\/p>\n\n\n\n
Money spent \u2014- on retaining the customer for the long term<\/p>\n\n\n\n
100% money lost \u2014- when the customer stops using your platform and moves to a competitor<\/p>\n\n\n\n
Back to square 1.<\/p>\n\n\n\n